The Best of the Brand Show: Branding Through a Recession
Original air date: September 10, 2008
Take a ride in the Brand Show time capsule to waaaaayyyyy back in 2008 when the U.S. economy was referred to as merely being in “an economic slowdown.” Since the original broadcast of “Branding Through a Recession” in September of 2008, the question of “are we in a recession?” has been replaced with “how long will this recession last?” With a bit of nostalgia, The Brand Show uncovered one of our fan-favorite shows featuring guest Chris Kuehl, the Managing Director of Armada Corporate Intelligence to take a trip down memory lane when times were simpler and the “R” word was only something our grandparents talked about.
Download this week’s show to reflect on what brands like the Chevy Volt and McDonald’s were doing to break through the clutter and capture market share during a slowing economy. Join us as we explore how to overcome the nervousness of buyers, find your brand soul, and be poised to come out on top.