"There is no comprehensive model for valuing the contribution brands make to South Africa’s consumer, economy or society, but brands are essential for a thriving modern economy. Can you imagine a world without them?

Consumers want brands for the value and benefits they provide, and the relationship between the consumer and the brand is one of implicit mutual benefit. The consumer is given choice, confidence, quality, value and convenience and in return the brand becomes a repeat purchase and is able to succeed and grow.

Competition also encourages diversity and as consumers’ needs evolve, brands must do the same in order to meet these new needs. This process is highly beneficial to the wider economy through its contributions to innovation, competitiveness, wealth and job creation."

Ken Preston, Publisher