Brands & Branding 2015 is the 21^st edition, and combines 36 case studies, 31 branding-focused articles and 12 important market research surveys to offer readers unmatched reference to both Corporate and FMCVG/Retail branding. 

At 250 pages this edition is a must read for professional brand marketers.  Much of the content is utilized as case studies by universities, business schools and colleges across the country.

“Brands & Branding has matured into the essential ‘owner’s manual’ for everyone involved in the discipline of marketing and branding.”  Andy Rice