Pick ‘n Pay’s re-branding interview from Media and Money has been uploaded onto ABN Digital
It is one of South Africa’s leading retailers and has been around for more than 40 years. Pick ‘n Pay’s re-branding campaign was a risky business for the retailer.
The essence of the campaign was more than new logos and different fonts – it signaled a new business direction.
Andrew Welch – Executive, Director of Landor Associates from London and Lyndsay Webster-Rozon, GM – Strategic Marketing Division of Pick ‘n Pay, talk to ABN about the campaign.
This post was sourced http://www.abndigital.com/multimedia/video/media-money/318300.htm