Mixed Signs and Complexity
Complexity is part of managing a brand in today’s (and tomorrow’s) social-economic environments. In such times having clear priorities and the strategic flexibility to pursue them is vital. If the objectives are too vague, you get lost. If the strategy is too rigid, you stall.
Tom Fishburne, my favorite cartoonist, tackles the problem of vague and conflicting objectives in the cartoon below. He writes: “Companies send mixed signals when priorities aren’t defined, when priorities flipflop, and when different leaders push conflicting priorities at the same time.”
The result of mixed signals is anything from wasted resources as wrong strategies and tactics are pursued to inertia as the organization waits for clarity and direction. “Change is always part of business, but the limbo of mixed signals can be particularly demotivating,” Tom writes.
This article was sourced at www.collings.co.za