Brand Placement within Branded Entertainment

Chanel have produced another piece of branded entertainment as a short film for their Chanel No 5 perfume (previous effort in 2004 starred Nicole Kidman in a Baz Luhrmann-directed short film). This time Jean-Pierre Jeunet directs Audrey Tautou, who plays Coco Chanel in the recently-released Coco avant Chanel movie about the life of the famed fashion designer.

Within the short film is a very prominent piece of brand placement for Leica’s digital M8 camera which, whether it was negotiated or not, has the social networking sites talking as much about the camera placement as the short film itself. I came across the Chanel No 5 movie on the blog of Eufemmé Films.

View the short film below:

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This articles was sourced from the Brand Architect, who sourced it from Eufemmé Films blog.