The Brand Museum is a Brands & Branding Initiative
The influence that brands exert on consumer behaviour means they have also become part of the social history of the times, reflecting the fashion, art, literature, technology, health, sport and social norms of the day.
The early days of branding in South Africa date back 200 years to a number of iconic brands very much a part of the branding scene today, such as Nederburg, Mrs Ball’s and Joko Tea.
Many others from the 1800s onwards have also stood the test of time and have rich and instructive histories to share.
The idea of starting a Brand Museum of Branding, Advertising and Packaging was conceived whilst researching material for the Encyclopaedia of Brands & Branding, with the realization that so much of what we would like to know of the past is already lost.
The publishers – Affinity Publishing, have undertaken to establish the museum and get it functioning on a commercial basis before establishing a Section 21 company.
For more info visit www.brandmuseum.co.za.