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The Branding EVEolution

We are likely to see the emergence of more ‘feminine’ brands The corporate world is a masculine one. It’s tough, aggressive and cutthroat. The participants are confrontational, competitive and single-mindedly focused on winning. It’s a war, it’s just fought in boardrooms and the soldiers wear suits. Except that some of them are starting to wear […]

Written on August 23, 2007 | Posted in News | Leave a comment

Holy Grail – In brands we trust … or do we?

Brands are built by making a simple promise and delivering it at every point in the customer relationship. Brands help us to simplify our choices and assert who we are. If we get this right our stakeholders will trust us … or so the general school of marketing believes. But now we are seeing that […]

Written on August 23, 2007 | Posted in Featured | Leave a comment

Sports Sponsorship as a Credible Marketing Discipline

How many marketers are still under the impression that sponsorship is about finding money for ‘some sort of event’ and plastering their brand all over it? Hopefully very few. Today it is about finding sponsorship properties that meet the business objectives of a brand, about end-to-end engagement from rights negotiation to programme management, ‘on the […]

Written on August 23, 2007 | Posted in News | Leave a comment

Buzzwords, Branding and Bluffing – A Day in the Life of Brand Dubai.

Dubai has positioned itself superbly on the world stage since the late 1990s as one of the most attractive destinations for investment, most notably for people and capital. The remarkable inflow of these two resources is relentless and appears to be escalating. Tourists are flowing into an ever-increasing number of attractions such as malls, hotels […]

Written on August 23, 2007 | Posted in News | Leave a comment

In Brands and Advertising we Trust

Effective advertising is only possible if there is a one-to-one conversation with the consumer. Imagine walking into a supermarket to buy detergent and all that is on display is a huge bin with the word DETERGENT painted on the side. You bring your own container and the shop assistant weighs the amount you want, seals […]

Written on August 23, 2007 | Posted in News | Leave a comment

You Can’t Pack a House into a Cupboard

Brands don’t belong in the marketing department. We thrash marketing for not understanding the business of business and that it lacks the respect of the Board. We typically remark that it has lost its lustre with regard to customer relationship programmes and the ability to brief in communications which build a brand. While we do […]

Written on August 19, 2007 | Posted in News | Leave a comment

Sunday Times, Monash University, YouthMarketeers Sunday Times Generation Next Brand Survey 2006 Conducted among South Africa’s urban tweens, teens and young adults

The Sunday Times Generation Next Brand Survey 2006, conducted among South Africa’s urban tweens, teens and young adults during the first quarter of 2006, is the largest youth brand preference study ever conducted in South Africa and has yielded incredible insights into this elusive market segment. Please note: This article has been edited for length. […]

Written on August 13, 2007 | Posted in News | Leave a comment

Affinity Publishing In Brands We Trust.

Affinity Publishing In Brands We Trust True? False? Wishful thinking? Some of our leading brand practitioners offer their very diverse opinions in pithy, quotable quotes contributed to Brands & Branding 2007.  Some are longer, but for brevity Kees Schilperoort leads with – In Brands We Trust and trust is a must, for brand that lie, […]

Written on August 13, 2007 | Posted in News | Leave a comment

Urban Spam

A recent billboard ban in São Paulo has created emotional debate and frustration, especially among those with professional interests in maintaining outdoor advertising in this seething metropolis of 11 million people. The ban was implemented after a voting margin of 45 to 1 was recorded. The largest, most populated city in South America has gone […]

Written on August 13, 2007 | Posted in News | Leave a comment

Five Ad Trends

We are still in the trend forecasting season with The Wall Street Journal offering these trends as ones likely to gather pace in 2007. The newspaper introduces the list with the following observation: “With consumers flocking to emerging venues such as Web-based video and video on demand, advertisers are scrambling to keep pace. They are […]

Written on August 13, 2007 | Posted in News | Leave a comment
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Affinity Publishing is proud to announce the 2017 edition of Brands & Branding is now available.
 
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South African Brand Heritage


From Groot Constantia to Google: 1865 to 2010 - a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.

"...the influence that brands exert on consumer behaviour means they have also become part of the social history of the times, reflecting the fashion, art, literature, technology, health, sport and social norms of the day..."
- Publisher Ken Preston

Now available from selected bookstores, online or from lynn@brandsandbranding.co.za for R345 (including VAT).


Contact Us

If you would like to purchase a book, have some feedback or want to get in touch with us, please do.

Lynn Wilshere-Preston
Production Manager
082 330 1077
lynn@brandsandbranding.co.za

Ken Preston
Publisher
083 626 0540
ken@brandsandbranding.co.za