It was in the early nineties that the concept of brands as commercial assets really began to move into mainstream marketing thinking.
Brands & Branding in South Africa a was launched in response to the increasing need for credible insights, methodologies and branding metrics, as well as brand profiles and case studies from South Africa’s most successful brands, with supporting articles and research.
A hit from the start, the book often referred to as the ‘bible’ of branding is now in its 22nd edition and continues to provide totally fresh material each year.
The 2016 content includes:
Presented in a 200-page Ogilvy designed colourful book that will have an extended presence for years rather than seconds, and be a pleasure to pick up and explore anytime you want to unscramble your digital brain.
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