Brands & Branding, recognized as the leading source of brand knowledge in South Africa, is proud to be celebrating its 20th anniversary with an edition that pays tribute to the great brands that make South Africa great.
Over two decades, Brands & Branding in South Africa has matured into the essential 'owner's manual' for everyone involved in the discipline of marketing and brand building, providing credible reference and insights through unmatched research projects, special features, articles, brand profiles and case studies.
Is it possible to create global communications campaigns as long as you identify motivations that apply to all people in all cultures? Are there any such motivations?
Be global, act local’. This is the mantra of multi-national ...
We need to acknowledge that women are a huge opportunity and we need to assist them and make a real difference in their lives.
Chief Purchasing Officer, Chief Brand Buyer, Chief Decider .... These are just a few ...
From Groot Constantia to Google: 1865 to 2010 - a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.
"...the influence that brands exert on consumer behaviour means they have also become part of the social history of the times, reflecting the fashion, art, literature, technology, health, sport and social norms of the day..." - Publisher Ken Wilshere-Preston