Brands & Branding, recognized as the leading source of brand knowledge in South Africa, is proud to be celebrating its 20th anniversary with an edition that pays tribute to the great brands that make South Africa great.
Over two decades, Brands & Branding in South Africa has matured into the essential 'owner's manual' for everyone involved in the discipline of marketing and brand building, providing credible reference and insights through unmatched research projects, special features, articles, brand profiles and case studies.
It’s commitment that drives the power that a brand has among people in a market.
According to InterBrand, the world’s most successful brand valuation agency, Coca-Cola and Microsoft were the world’s most valuable brands last year. Coca-Cola’s ...
Sponsorship seems to have finally gained credence and respectability as a marketing tool.
Sponsorship, for so long regarded by many as the poor cousin of other communication mediums, seems to have finally gained credence and respectability as a ...
From Groot Constantia to Google: 1865 to 2010 - a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.
"...the influence that brands exert on consumer behaviour means they have also become part of the social history of the times, reflecting the fashion, art, literature, technology, health, sport and social norms of the day..." - Publisher Ken Wilshere-Preston