Latest Release
BRANDS & BRANDING
IN SOUTH AFRICA 2011
VIEW eBOOK | ORDER BOOK (Published November 2011)
Previous Release
A HISTORY OF
BRANDS & BRANDING
VIEW ePREVIEW | ORDER BOOK (Published September 2011)
Past Articles Archive
The Solution to Brand Dilution – How a Company Can Grow Through Acquisition without losing its identity.
In an increasingly competitive global marketplace, many companies are challenged to achieve expeditious growth. With stockholders demanding swift returns on their investment, many aggressive management teams bypass the long, slow path to growth and instead ... Posted
Jun 2007
10 Branding and Marketing Trends for 2010
Niels Bohr once noted that "prediction is very difficult, especially about the future," but then he didn't have access to predictive loyalty metrics. Happily, we do. And, as they ... Posted
Oct 2009
Interesting this week
Some interesting stories from this week, thanks to ClearEye 1. Can you make and sell a $2,000 fishing reel in this economy? You ... Posted
Apr 2009
Branding for social change
Companies are using their financial muscle to bring about change. LEVI'S uses the sex appeal of its products to sell safe sex and SABMiller SA uses taverns to ... Posted
Sep 2009
In Brands We Trust
Two people meet. They like the look of each other. They start hanging out. They find they share interests. They are happy and proud to be seen together. Over time, they get to know each ... Posted
Sep 2007
Turn Your Staff into Your Biggest Fans
Your people are your brand and your brand your competitive advantage. Whether or not they headlined punters’ lists at the local bookies, Germany had a distinct advantage over all other teams in this year’s Soccer ... Posted
Jun 2007
Love me, Love my Dog, Love my Brand – Getting customer-intimate in the 21st Century
“Branding needs to be less about broadcasting (one-way communication of adverts, jingles, billboards, packaging) and more about conversation (two-way communication with the people that use the brand).”– Nicholas Runnalls These words come from ... Posted
Jun 2007
Welcome
Affinity Publishing is proud to announce the 2011 edition of Brands & Branding. Find out more about South Africa's brand and marketing bible.Shopping Cart
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South African Brand Heritage
From Groot Constantia to Google: 1865 to 2010 - a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.
"...the influence that brands exert on consumer behaviour means they have also become part of the social history of the times, reflecting the fashion, art, literature, technology, health, sport and social norms of the day..." - Publisher Ken Wilshere-Preston
Now available from selected bookstores, online or from lynn@brandsandbranding.co.za for R345 (including VAT).
Contact Us
If you would rather purchase a book, have some feedback or want to get in touch with us, please do.E: lynn@brandsandbranding.co.za
T: +27 11 442 2366
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Johannesburg
South Africa
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