Latest Release
BRANDS & BRANDING
IN SOUTH AFRICA 2011
VIEW eBOOK | ORDER BOOK (Published November 2011)
Previous Release
A HISTORY OF
BRANDS & BRANDING
VIEW ePREVIEW | ORDER BOOK (Published September 2011)
Past Articles Archive
Does sex in advertising sell?
Sex sells claims the old and undeniably true adage. We are sexual beings. Advertisers use this attribute by trying to associate their products and services with sexy imagery hoping ... Posted
Sep 2009
Urban Spam
A recent billboard ban in São Paulo has created emotional debate and frustration, especially among those with professional interests in maintaining outdoor advertising in this seething metropolis of 11 million people. ... Posted
Aug 2007
Advocacy: Priceless
Marketers have spent a lot of time and money building awareness of their brands. Arguably, they should be spending a lot more time building advocacy. What do I mean by advocacy? I mean enhancing the ... Posted
Aug 2007
Darwin’s Theories And Marketing
Why did Delta, Northwest, US Airways and United Airlines go bankrupt? Why were C2 and Pepsi Edge such notable failures? One answer might be "divergence." Over time, every category ... Posted
Oct 2009
Be Afraid. Be Very Afraid.
We need to break out of the conventional category-thinking mould. New product development is the life blood of most marketing-led businesses. Yet the way we go about looking for inspiration and ideas should more accurately ... Posted
Jun 2007
Keep the Trade Mark Assignment Baby When Throwing Out the Bathwater
A trade mark is in essence the “fingerprint” of the producer of the goods or services. A “trade mark” is defined in the Trade Marks Act, No. 194 of 1993, as a mark used or ... Posted
Jun 2007
10 Crucial Consumer Trends for 2010
Trendwatching.com, a great resource for highlighting emerging trends around the world, recently released their “10 Crucial Consumer Trends for 2010” briefing and described the ... Posted
Dec 2009
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Affinity Publishing is proud to announce the 2011 edition of Brands & Branding. Find out more about South Africa's brand and marketing bible.Shopping Cart
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South African Brand Heritage
From Groot Constantia to Google: 1865 to 2010 - a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.
"...the influence that brands exert on consumer behaviour means they have also become part of the social history of the times, reflecting the fashion, art, literature, technology, health, sport and social norms of the day..." - Publisher Ken Wilshere-Preston
Now available from selected bookstores, online or from lynn@brandsandbranding.co.za for R345 (including VAT).
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If you would rather purchase a book, have some feedback or want to get in touch with us, please do.E: lynn@brandsandbranding.co.za
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South Africa
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